Following the tips below can help assure the
artwork you provide will achieve the dynamic
results you want when your logo is screen
printed or embroidered on your wearables. It can
also help increase the efficiency and quality of
the decorating process. Art that is "ready" for
use is provided in an electronic file that can
be used for pre-press and printing without
making modifications. Below are a number of
important considerations and tips to help get
your art ready for decorating.
Acceptable Artwork Formats
Art may be provided in any of the following
formats. Please note the modifications that may
need to be made it order to make each format
ready for decorating.
For all three formats, proper resolution is
critical for clean results. The standard
resolution for printed artwork is 300 dpi (dots
The traditional standard for acceptable
mechanical artwork is "camera-ready black and
white." Mechanical artwork can be supplied on a
sheet of white paper or bromide, and should be
no larger than 8.5" x 11".
A logo that's been drawn by hand is a great
starting point, but it will need to be digitized
and modified for practical use.
Images created in Adobe Illustrator,
QuarkXPress, Adobe Acrobat Reader, Microsoft
Word, Excel, or Powerpoint are preferred over
mechanical and hand-drawn artwork for quality of
the end result and efficiency. However, digital
artwork may still require modification and/or
preparation for the decorating process.
File suffixes: If your digital artwork
file ends with any of these suffixes, it can be
used to properly prepare your art:
.bmp, .eps, .gif, .pct, .pdf, .tiff
Proofs: Any time you supply digital
artwork, be sure to include a printed proof for
Disk formats: When providing your artwork
on disk, it is best to use one of these more
standard disk formats: CD-Rom, 100-megabyte Zip,
or regular floppy. 250-megabyte Zip, Jazz drive
disks, and Syquest disks are also acceptable.
E-mailed art: When sending your artwork
via e-mail, be sure to provide all of the basic
Unacceptable Artwork Formats
Artwork provided in the following forms, or
similar forms, will not be able to be modified
into ready art... therefore delivering extremely
poor results when translated into decoration for
- on a fax sheet
- scanned into a computer
- on a business card
- on a printed promotional item such as a napkin
or matchbook cover
Consider these lesser-used, but
highly-noticeable garment locations for a unique
Estimating Stitch Count
Here is an easy way to estimate the amount of
stitches you'll need for great looking logos.
- Print out the grid below
- Cut out your artwork and place it over the
- Count the number of boxes it fills, then find
that number in the chart
- If your design goes outside the grid, estimate
the extra grid space you need and add it to your
Other Points to Remember when Estimating a
- 1 solid square inch of embroidery equals
approximately 2,000 stitches.
- 1 solid square 1/4 inch of embroidery will
equal about 125 stitches.
- No letter should be smaller than 3/16" each
letter 1/4" in height equals about 100 stitches.
- Drop shadows in your logo will translate to
200 extra stitches per inch.
- Straight lines under logos typically require
200 extra stitches per inch.
- Fabrics, colors, and artwork detail will
affect the amount of stitches.
It is important to remember that these
stitch-count tips, and the stitch-count grid,
provide estimates only. They
are a good starting point to arrive at a
ballpark count, but the precise figure can only
be determined when the actual embroidery of your
design is performed.
Note: Due to differences in computers and
printers, the size of the grid may be distorted
when you print it out. Be sure to check that
1-inch squares actually measure 1 inch on your
printout (do the same for 1/4-inch squares). If
such a size distortion occurs, you can scale
your printout of the grid to a more accurate
size using a photocopier.
It's important to remember that every color you
want used in your artwork means another screen
to create, set-up, and print through. The costs
connected with these screens depend on the
It's always beneficial to print more items than
less because of the set-up charges involved. If
in doubt about the final quantity of screen
printed items you'll need, it's often more
economical to order more than you think will be
Every color has an associated cost; different
colors have different chemical make-ups, which
make them more or less expensive than others.
Drop shadows, shading and anything that blends
from light to dark will probably end up looking
like a series of dots and should be avoided.
(This does not apply to single-color halftone
Most likely, the following special requirements
will add to your screen-printing costs:
- If you need your screen-printing to match an
exact color, requiring inks be custom-mixed to
achieve that PMS color
- The process that allows colors to show
correctly on dark goods
- Additional locations on a garment
- Special (not the normal) logo locations
The following guidelines can help you
streamline your buying and, therefore, boost
Buying for Men: Any style listed as Adult
are sized for men. Adult Golf-cut styles
generally offer a better fit for beefier male
Buying for Ladies: Styles listed as
Ladies' are women's sizes. If the women on your
team prefer a Men's or Adult style, select one
size smaller than what they would wear in
Buying for Groups: Use the charts below
for a general percentage to help you determine
how many shirts in each size you need when
buying for a group.
To calculate your buying quantities by size,
simply multiply the number of people in your
group by the percentage in the chart for each
These are general guidelines only and should
only be used as a starting point for determining
necessary quantities. Your group sizes may vary