It's true what they say:
"Knowledge is Power." And when you're faced with
the challenges of dressing your team for
success, a little knowledge can go a long way
from knowing what's popular and why... to what
terms mean when you see them on a label or in a
catalog... even to fun tidbits of information
people find interesting. All this can simplify
your decision making, streamline your process,
and show your team you've done your research.
And that will build their confidence in you,
boost pride in their work, and virtually
guarantee a more productive, powerful
performance in the office and on the field.
Here, we've provided you with some of that
knowledge... peruse it, have fun with it, use it
in whatever way you can to put the power to work
Casual Fridays and Dress Down Days
In order to compete in the employment marketplace,
employers in the 90s searched for creative options
to attract new employees and retain present ones.
So, what happened?
Wearables shot to the #1 category in Promotional
Products, up 3 points from 24% to 27% in one year.
Why did this happen?
- 90% of all US companies have casual day of some
- 1/3 of all companies allow casual clothing every
- More than 40% of all companies have expanded their
casual dress options in the last three years
Casual wear Business wear Human Resources
- 87% - improves morale
- 81% - perceived by employees as a benefit
- 51% - employees save money because of casual dress
- 47% - improves productivity
Given the chance, 96% of employees take advantage of
What employees said
- 81% - improves morale
- 57% - I'm judged now more on my performance than
- 57% - better camaraderie with managers and
- 51% - do best work when casually dressed
- 43% - boss is more approachable
46% reported that if they were offered two equal
positions, the employer who offered casual days
every day would get preference.
The 4 basic classifications
of Corporate Casual at work today are:
Apparel that's different than the traditional
business suit, but still appropriate for the
boardroom. Blazers, oxfords, vests, ties, and
scarves are the operative words here.
Professional dressing that's perfectly suited to
attend a meeting, conduct a seminar or to meet a
client. Banded collar shirts, oxfords, denims,
vests, sweaters and turtlenecks are your main menu
Office-appropriate attire that's professional enough
to face customers, but comfortable enough to sit in
front of the computer. Golf shirts reign supreme in
this area, as well as denims, chambray shirts,
fashion fleece, sweaters and turtlenecks.
Dress Down Casual
Casual apparel for a labor-intensive day such as
cleaning out files or organizing your area. Tees,
sweats and denim are your directions on this one.
When holiday time rolls
around, showing appreciation to clients and the
people on your team can prove to be a smart move for
encouraging more business and productivity in the
office. Give gifts of golf shirts, woven's, tees,
fleece, or caps tastefully decorated with your logo,
and you can increase the benefits to corporate
Consider these opinions of small business owners
when asked about holiday gift giving:
- Over 75% feel it helps improve their business
- Over 55% believe it leads to increased sales
- Over 70% consider it an important part of their
- Over 85% believe it improves employee morale
Still not sure if golf
shirts are right for your team? As the game itself
continues to skyrocket, so does the popularity and
acceptability of golf shirts as a staple of
corporate casual dress codes. And, with the numbers
of people playing golf today, the odds are in your
favor that the majority of your team will -at the
very least- be wearing your golf shirt on the green.
Just consider these stats about golfers:
- 21.5 million men
- 5.1 million women
- With 2.1 million, juniors (aged 12-17) represent
the fastest-growing group
- With 7 million, the 30-39 year age group is the
largest percentage at 26.4%
- 1 in every 4 golfers is a senior (2.7 million aged
- 43% hold Professional/Management/Administrative
Why do women's shirts button on the opposite side
Way back in Medieval times, women did not usually
dress themselves. They had handmaids to help them.
Therefore, the dressmakers designed the garments so
the buttons were in the proper position for the
dressers, the person USING the buttons. The
tradition continued throughout the ages and even
into today's styles.
What percentage of the American workforce is female?
60%, making Ladies' style shirts increasingly
popular for all types of corporate casual decision
What does "pre-shrunk" really mean?
It is NOT pre-washing the fabric. It is a process
where the bolted, uncut fabric is run through
rollers containing tiny nubs that press the fabric
over the nubs, creating grooves which condense it.
This puckered shrinking effect then allows for real
shrinking when washed. Therefore, the fabric . not
the shirt . is pre-shrunk before it is even cut and
Where did the word "jersey" in jersey knit come
It is called that because it was first knitted in
the Jersey and Guernsey Islands in the English
What type of garments are embroidered more than any
Golf shirts. They comprise 53% of all garments
embroidered, followed by caps at 21%.
What is the origin of the pouch pocket that's so
popular in today's fleece styles?
It actually dates back to the 1800s when muffs
became a fashionable accessory for Queen Victoria
and Prince Albert to keep their hands warm and
conceal money and small treasures when traveling.
What makes Microfiber so much softer than
Most other fabrics have 70-80 tendrils of yarn per
strand. Microfiber has 216 tendrils per strand. It's
more finely woven, more luxurious, also windproof
Where does the name "Henley" come from?
Copies of this shirt, a no-collar knit with buttoned
placket, were worn by rowers in Henley, England. It
was originally a rower’s shirt.
What is a "half moon sweat patch" and what’s it
The inset back yoke of many upscale-type golf
shirts. While called a "sweat patch," it is actually
there for decoration purposes and extra collar
Name three colors that are popular for trade show
Any three bright colors. The brighter the color, the
more booth staffers stand out as a team, so they can
be found anywhere in the booth. The trade is calling
them "Crayola colors."
Where did the American T-shirt originate?
The "great American T-shirt" actually originated
overseas when American soldiers in WW I took a
lesson from their European counterparts and started
wearing cooler, light-weight, cotton undershirts
instead of their wool uniforms in the hot summer
Where does the term "denim" come from?
From the French "serge de Nimes," a twill fabric
made in Nimes, France from blue vegetable dyes from
the indigo plant, which is why deeper hues of blue
denim are called "indigo."
What does the term "ounces" of fabric refer to?
The weight of the fabric based on one yard of
How does the fabric "sanded gabardine" get its soft
It is run through an actual belt sander so that the
fabric is extra soft before it is cut and sewn.
Where does the word "khaki" come from?
From the Hindu word meaning "dusty," which applied
to the light brown cotton of the Indian army
uniforms. Troops in 1850’s India found their white
uniforms would be dusty within hours and began
soaking them in mud to turn the same practical khaki
Do recycled bottles actually play a role in apparel
Yes! Recycled plastic bottles are cleaned, crushed,
melted and extruded into the polyester fibers that
make many of today's most popular fleece clothing.
It's every bit as warm and durable as virgin
polyester... but conserves more energy in